When Gary identified “the internet” as a land-grab opportunity in the late 90’s he transitioned his father’s local liquor store (then named “Shoppers Discount Liquors”) into one of the first e-commerce platforms for alcohol in the country resulting in explosive top-line growth. Renaming the business to “Wine Library,” Gary grew his father’s company from $3-60MM in sales during his tenure at Wine Library. During his time at Wine Library, Gary Vaynerchuk started one of the first long-form episodic video shows on YouTube in 2006 called WineLibraryTV. Gary produced an episode almost every day for 5 years . Gary’s charisma and uncanny ability to engage with his community landed him appearances on national television with Ellen Degeneres and Conan O’Brien.