Lisa Sugar had a passion for celebrity news and blue handbags, and sensed a void in the market for fun, friendly, pop culture content. Her husband Brian had an equal passion for disrupting big industries through technology. In 2005, they shared a vision to modernize the newsstand by bringing readers the latest trending topics in pop culture in real-time.
Over the last ten years, POPSUGAR has grown to encompass all lifestyle categories and POPSUGAR Must Have. Together they deliver on the Sugar's vision of creating the ultimate lifestyle brand for the digitally savvy generation.