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Know that great products drive success. Everything else is a supporting function.

The greatest marketing in the world was useless if it didn`t advertise an excellent product

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The best leaders are straightforward with their praise and criticism, so that there are no illusions holding someone back from success.

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Maintain a culture of respect

If someone continuously disrespects their colleagues to the point where they feel their opinions aren`t heard, then that person needs to be let go.

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Evaluate your managers by what their employees think of them.

Regularly survey your employees to ensure that their managers are upholding the company`s values and guiding, rather than interfering with, their work.