The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influen...

"A man who carries a cat by the tail learns something he can learn in no other way" -Mark Twain

The collective wisdom of Steve B...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible fo...

"Marketing High Technology" documents clearly and forcefully that technological breakthroughs alone will not enable a company to survive. Ma...

Demand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore ...