Lisa Sun is Founder and CEO of Project Gravitas, a confidence company whose patented innovations in women’s apparel and styling solutions empower every woman to have a confident sense of self. Early in her career, Sun was advised to buy a new dress, big jewelry and great shoes in order to develop an outer presence, or “gravitas,” that reflected her inner strength. This inspired her to develop and grow her company, but moreover, to teach women to embody the meaning of gravitas.